Originally from Germany and based in Barcelona for over two decades, I am Sarah Leidig, an AI Art Director and Artist shaping contemporary visual culture.

Since 2024, my work has focused on developing AI-driven visual worlds for brands, editorials, and immersive experiences. I create imagery and narratives that combine strong conceptual thinking, emotional depth, and a distinctive visual language.

I combine over two decades of experience in fashion design, creative direction, and production with advanced technical expertise in AI image generation. My practice spans the entire creative process, from concept development and art direction to the precise execution of high-resolution imagery with exceptional product fidelity and uncompromised visual quality. Whether working from a detailed creative brief or developing a visual concept from the ground up, I bring both creative vision and technical precision to every project.

I also lead a workshop on Artificial Intelligence for Fashion at the University of Design and Gestaltung in Pforzheim.

My AI-driven work has appeared in publications including WWD Japan, D la Repubblica, The AI Art Magazine, Prompt Magazine, WOW World AI Books, and Creativa Art Books, and has been exhibited in London, Tokyo, Barcelona, and on the iconic screens of Times Square in New York City.